You’re onto something great! A business plan, a service like no other, a product you could see in every home but no idea where to start when it comes creating a brand concepts and imagery. Establishing your brand identity is essential to executing your initial brand photoshoot. Identifying your color palette, your image aesthetics, vibe/buzz words, and the logo will be the foundation of success of your photoshoot. Along with an audit of your current content your Houston Studio rep will guide you through the planning of building affective, engaging, and styled curated imagery that will place you as an expert of your industry and create growth for your business.
Selecting A Color Palette
Selecting a palette that represents your brand requires a profound amount of thought and consideration. Once you have created a palette that resonates with you, you’ll want to select clothing, props, backgrounds, elements, etc that reflect your palette. This will create brand recognition when your website, social media, or ads are viewed.
Of course there are props that are relative to your industry situations, but don’t let that hold you back from having fun with it and show off your personality and shows off the experience of what it would be like work with you. Even a branded t-shirt or uniform, accessories, and latest favorite books to your custom coffee mug can add so much to telling your story in brand portrait session!
Who doesn’t have a Pinterest board these days!? A great source for inspirational images that spark ideas, concepts, and let’s be honest – we want to buy anything we see on there (more about this later). Snag some really great ideas for your branding portrait session and brand concepts. When meeting with your photographer, cinematographer, and graphic designer you’ll want to share and add them to your Pinterest board. Imagery that conveys the aesthetics can easily translate what you aim for your brand to be. It doesn’t hurt to also throw in some bigger brands that you want to emulate.
Location Planning Session
Studio, On Location, or both? Selecting a location that allows you to have a variation of imagery is important. With a skilled brand photographer you’ll be able to get a lot of different content with minimal setting elements, chairs, props, but have the advantage by planning well ahead of time with your photographer about your location setting. A studio setting allows you to have backdrops that can bring in your brand colors. A lifestyle content studio such as Sweenshots Studio is a great spot to get the backdrop setting you desire as well as a lifestyle content in living room, kitchen, dinning, and office setting. For on location spots, public areas are great but you will have to weave through people and traffic. For private locations such as a hotel, metropolitan high rise, or model home you’ll need to have expressed/written permission. Check with your Houston Studio representative or photographer to see if they have special accommodations to private locations that have limited access.
Photo Shot List
Creating a photo shot list is crucial to your successful photoshoot. This is the list you and your brand imagery team will work off of during your session to get you the content discuss during your content audit & planning session needed for your website, digital marketing, social media advertising. On top of getting everything you set out to get an incredible thing happens when you’re collaborating with skilled and seasoned creatives. When you have a shot list it allows for time, innovation, and construction of unique creative images that will set you apart from your competitors.
Consider Your Outlets
With some many outlets for exposure to your ideal clientele, advertising and marketing, and well curated visual compilations it’s imperative to express to your Houston Studio representative and photograph what outlets you are using or considering to utilize for your marketing purposes. Orientation of your images, stylizing and construction of your vignettes, and negative space (empty space in a photo created there can be used for graphic design for announcements) is something consider for your photo list and marketing strategy.
Sitting On a Pot of Gold
You’ve create a whole bank of custom content to use for 30+ days in one session with the Houston Studio membership. What do you do with it all now? Leave it to Houston Studio to help your company maximize the use of your content using analytics, proven results, and opportunities of exposure with conversion that will amplify your bottom line! Interested in learning more about our digital marketing services ask a Houston Studio representative.
Good luck to you and your photoshoot! You’re going to be fabulous!