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Film Scan from Mexico
Bringing my Contax 645 to Tulum was so magic. These film scans of my babies and Malcolm in Chichen Itza bring tears to my eyes. Makes me know how blessed I am.
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Augie Bering portrait for PaperCity Magazine
Bering’s Hardware CEO, Augie Bering, sits for a portrait for PaperCity magazine. Portraiture by photographer Christa Elyce
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Prop Ideas For Your Branding Photoshoot
You can leave the kitchen sink at home, lady! With precision planning during the discovery of your business, company website, and digital marketing elements we’ll create a prop list for our branding photoshoot! Every industry is different and when it comes to selecting your props we consider your overall brand message, who your target market is, and your brand aesthetics. Every Houston Studio ® Branding Photoshoot has a planning session included [Learn more about your Branding Photoshoot planning session here].
Items that are personal to you or personalized to you always make for great props. Show off your style, show your work process, and show them what you’re all about! We don’t have to use everything, but let’s give ourselves the option to have several variations of images. Here are some prop items that you might consider including in your photos:
- Laptop
- iPad
- Cellphone
- Stationary
- Favorite Pen & Pencils
- Journal
- Favorite Books
- Office Supplies
- Camera
- Podcast Microphone
- Apple Watch
- Favorite Coffee Cup
- Keyboard & Mouse
- Favorite Bouquet of Flowers
- Magazines & Tearsheets
- Purse & Briefcase
- Pantone Swatches
- Candle
- Eyeglasses
- Clipboard or Folders
- Favorite beauty products
- Favorite tools
- Wine & Wine Glass
- Champagne
- Fitness tools
- Products of Your Business
- Pillows in Your Brand Colors
- Fruit
- Elements of Your Trade
- Smudging Sage
- Appointment Book
- Disco Balls & Balloons
- Calendar Board
- Headphones
- Newspaper
- Branded Packaging
- Branded Marketing Kit
- Ingredients used to make your products
- Signage
- Material Swatches
- Favorite Snack
- Broadcasting tools for “behind The Scenes” shots
- Photo Prints
- Paintbrushes & Art Tools
- Meditation Elements
- Plant, Floral, Ribbon for Flatlays
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5 Tips For Your Branding Content Photoshoot
I absolutely love our Branding Content Photoshoots here! Creating unique branded content not only propels your SEO for your website but also gives you plenty of content for marketing. Consistent and on-brand marketing is essential to draw in your target market through engagement and creates a higher conversion rate.
Always do a planning session with your photographer. When I meet with a client for your photoshoot planning session I like to learn as much as I can about your industry. I put myself in your potential client or consumer’s shoes and create a shot list with my subject that sends the message to the viewer about how you serve them, what experience they will receive, and the value of your work. It’s also always best to connect with your photographer so you can set your nerves at ease. If you haven’t done a branding content photoshoot before I always want to make sure that my client understands the process and what to expect, how they can use their imagery in marketing elements and coach them.
Have your brand identity established: During your planning session, we will go over your brand identity. Don’t have one let’s add that to your package and establish a brand strategy and identity. This way we can decide on an appealing aesthetic that suits your brand. Selecting a color palette will also help with clothing selection, prop sourcing, and make your brand easily identifiable. We’ll review your inspiration images or reels ideas, and your service guide, and audit your current website and marketing content. You get a whole lot more than just a photoshoot here!
Beauty and self-care: If you’re a personal brand or the face of your company preparation starts weeks in advance. Appointments like your hair cut and color appointment, your tan (only natural sun tans photograph well), and even your nails should be done weeks or days prior to your photoshoot. We work with some of Houston’s best makeup artists and we’ll schedule your makeup and hair styling appointment in the studio for the day of your photoshoot. We’ll make sure that we have your hair and make-up inspiration reviewed by the MUA before your photoshoot date. Drink plenty of water, come with a fresh face, and clean and dry hair.
Select your outfits: Houston Studio ® Branding Sessions are 2 hours and in that time we can fit about 6 outfits (3 per hour). I recommend a variation of outfits that show off your personality and range from the different things you will do during the work week. I always recommend a CEO business look, a business casual, maybe something playful like “Sex In The City” vibes (you decide which of the ladies you are, I’m totally a Samantha), and sometimes that’s a ‘work from home’ aesthetic.
Location, props, and posing: We can shoot in the content studio or on location. We can shoot at your place of business, a home setting (yours, an Airbnb, a rental kitchen, or even outdoors in the lovely months of October-April). I like to keep settings/backgrounds simple “less is more” so that you and your message comes across clear. This is all about you. When it comes to props, I’ve learned about your business extensively so I will help you create a list of props that are specific to your industry to prepare for. During your photo shoot, I like to create a collection of stock photography flat lays imagery that can be used for your website and marketing materials. These images do not require your participation so I usually do this while you’re in an outfit change. Consider incorporating props that are personal to you or personalized. Lastly, when it comes to posing I’ve got you! I coach each one of my clients to pose. I place you in a lifestyle scenario and give you the mindset attitude that I see for you in the moment. Correcting your posture from the placement of your feet to face to hands. Check out one of my posing courses if you are interested in learning more about posing.I want to create something unique to you, your personality, and sets you apart as a brand. Let’s schedule a consultation call to discuss your brand strategy and business goals soon!
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Creating custom stock images
“We’ve exhausted all our stock photography resources!” said Io Chaney of Black Girl Venture. I nodded in agreeance as I see so many non-profits and businesses who can’t find their target market imagery and own the rights to the imagery. It’s important that you create a bank of content that you can use for at least 3-6 months of content. Even more scenarios of your day-to-day services and activities when rebranding your website and marketing strategy. An extensive shot list was planned with every possible event that occurs we could think of, prop list, branded products, 2 set locations over 2 days, what emotions occur, what happens when you win or accomplish something, what tools do you use, who is your target market and what does she do…Told you. I try to think of EVERYTHING!
About Black Girl Ventures
Our mission is to provide Black/Brown woman-identifying founders with access to the community, capital, and capacity building in order to meet business milestones that lead to economic advancement through entrepreneurship.
We fund and scale tech-enabled, revenue-generating businesses (under $1M) founded by people who identify as Black/Brown and woman. We ignite civic engagement and hyperlocal infrastructure at the intersection of business support services, supplier diversity, social and financial capital.
Photography by Houston Studio ® | Photographer Christa Elyce
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Natural Obsession Aesthetics in Kingwood, Texas
Brittany Gast specializes in botox and filler injections.
Planning for a medical-themed photoshoot & video
I absolutely love working with physicians and designing photography around their specialty. From the street view and interior photography for your google my business photos, the team business professional portraits, employees working with the clientele, and showing the experience of working with your office to a client before they ever step foot in your patient room. Showing authenticity, your skill, and helping you place yourself as an industry leader that brings more clients to your business. You’re changing their wellness and how well they experience life, let me help you connect with your target market and keep your marketing up to date. When planning for your photo shoot I think of your business as a consumer and what I’d like to see if I were “shopping” for your services. What would the staff wear, what would the ideal client model look like, what products or services do we need to show, what are you values and mission as a brand — let it show!
About Natural Obsession Aesthetics CEO, Brittany Gast
The medical spa Natural Obsession Aesthetics uses a natural approach to refine and refresh their clients’ look. Under the direction of founder Brittney Gast, RN, BSN, the office prioritizes skin health at their Kingwood, Texas office.
Natural Obsession Aesthetics offers expert application of cosmetic injectables, like Dysport® and dermal fillers, including Sculptra®, to achieve a naturally more youthful, bright appearance by fading creases and lines.
Laser resurfacing and radiofrequency microneedling address skin complaints like hyperpigmentation, irregular skin texture, fine lines, and wrinkles. Laser hair removal is a nearly pain-free way to say goodbye to unwanted facial and body hair for good.
Brittney’s clinical skin care approach is customized for each person. She provides medical-grade products to achieve a naturally more beautiful look between visits.
Skin care that eases the signs of aging and the environment is available at Natural Obsession Aesthetics. To learn more or schedule a consultation, reach out by phone or online today.
Photos by Houston Studio photographer Christa Elyce.
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Houston Studio – Houston Photographer Meet Up
You’re invited to the Houston Photographers meet up hosted by Houston Studio & Sween Shots! Sponsored by Houston Camera Exchange and catering sponsorship by Dolce Mio Houston!
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Hanson Reproductive Law Firm
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