As a long time Houston branding photographer at Houston Studio, photographing editorial portraits is a common occurrence. For this particular project it was a blend of 3 genres of photography for me: Branding, Family, and Cuisine Photography! This was a delicious photoshoot and I want to share with you the creative and marketing direction ideas behind the final shots. So read on and hopefully, this will spark some ideas for your branding photoshoot!
Creating A Custom Brand Photoshoot Shot List
Weeks before the session, I collaborated with Chuck and Robin Vieau, the owners of Crust Pizza Kingwood, to craft a detailed shot list tailored to their feature in Stroll Kings Point Magazine. As the lead photographer for the magazine and a trusted branding photographer in Kingwood, I understood the editorial layout and the type of imagery that would best represent their story. This insight allowed me to guide them through the process, easing any nervousness and involving them in the creative direction for their business photography. By blending their vision with my expertise in professional branding photography for Kingwood businesses, we achieved a seamless workflow. Read on for my 5 Tips for Creating a Shot List to ensure a successful and stress-free photoshoot.
5 Tips for Creating a Shot List for Business Photography
- Understand Your Client’s Brand Messaging and Aesthetics
At Houston Studio, we believe that every visual should resonate with a brand’s unique identity. Dive deep into your client’s branding, including their preferred color palettes, on-brand products, and overall style. This ensures the imagery—whether for social media, their website, or printed marketing—aligns with their brand and communicates effectively to their audience. - Know Your Client’s Target Audience
Successful business photography connects with the right people. Learn about the client’s target demographic—whether it’s families, professionals, or a niche market—and incorporate ideas that will engage and inspire them. For example, understanding who Crust Pizza Kingwood serves helped us create visuals that spoke directly to their family-focused community. - Research Your Client’s Digital Marketing Assets
Review your client’s website, social media profiles, previous ads, and their Google Business listing. At Houston Studio, we find that many Houston-area business owners lack high-quality images that truly showcase their brand or space. Take photos that work across all platforms and can later be upsold as valuable marketing assets for websites, Google listings, and beyond.
- Incorporate Updated Professional Portraits
When was the last time your client updated their professional headshots or team portraits? Offer opportunities to capture fresh business portraits for the owners and staff. At Houston Studio, we suggest multiple outfit changes and group portrait variations to provide clients with versatile visuals for their marketing needs. This adds value for both their personal branding and broader business promotions. - Capture the Customer Experience
Visual storytelling is essential for any business. At Houston Studio, we prioritize creating imagery that entices new customers while showcasing the unique experience a business provides. For Crust Pizza Kingwood’s photoshoot, we highlighted their family-owned atmosphere with authentic moments of laughter and vibrant food spreads. Capturing the essence of the customer experience builds trust with potential customers, converting them into loyal ones.
At Houston Studio, we specialize in creating impactful brand visual communications that not only capture the essence of your business but also resonate with your target audience. Whether you’re a small business owner, a growing entrepreneur, or an established brand, our expertise in professional photography can help you attract and retain more customers through compelling, high-quality imagery. Ready to elevate your brand and tell your story through visuals that connect and convert? Contact us today to schedule your session and start building the visuals your business deserves!
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